Case Studies

Learn how Clients use Graphite to fill critical talent gaps

Ashli Buxton

Chief Administrative Officer/Principal Negotiator at AIQ

Situation

AIQ, a global IT and Telecommunications Client, had just changed their domain name after 8 years and were looking for an SEO expert to bring visibility to their new domain on Google. They needed someone who really understood B2B commercial sites and could professionally enable their website on an initial and ongoing basis to improve their organic search rankings.

Graphite Solution

Within one week of AIQ posting their project on Graphite, they connected with and hired Michael F., a strategic and hands-on Marketing Veteran with deep subject matter expertise in B2B marketing and SEO. Michael had recently completed two similar projects including a website relaunch with low organic search traffic and a company/website relaunch with no organic traffic at launch. Michael’s ability to conceptualize, develop and launch SEO strategy resulted in immediate positive results for AIQ.

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