Go-To-Market Advisory Firm

The Client

An innovative professional services company that helps fast-growing businesses drive profitable revenue growth with data-driven-insights and go-to-market solutions.

Business Situation

The consulting company was hired for a pricing strategy initiative by a SaaS startup that provides education forlife sciences professionals. The end client was looking for suggestions on the best pricing approach for packaging, price metrics/architecture, price levels. To achieve the goals of the project the company sought an independent consultant with a strong analytical background assisting technology companies with similar pricing initiatives.

Graphite Solution

The client’s dedicated Graphite account executive leveraged Graphite’s proprietary technology to filter through over 645 highly vetted independent corporate strategy consultants on Graphite to present a shortlist of four candidates who met the client’s specific requirements.

Results

The client used Graphite to hire a growth consultant with experience working at Big 4 companies. The consultant led secondary market research to better understand the market for the client’s offering and provided clear recommendations to update the pricing strategy.

The project played a crucial part as part of the broader go to market strategy initiative being led by the company’s leadership team.