Value and Pricing Partners

Business Situation

Value and Pricing Partners, a boutique consultancy specializing in technology products and services, had two engagements coming up that required assistance from a senior consultant who understood price management and strategy in tech companies. Specifically, they needed a deep dive assessment to discover price management and strategy opportunities for a networking company, as well as improving price management for a healthcare company. The resource needed to have strong tech industry experience and a solid understanding of pricing/tech market go-to-market approaches through both direct sales and channels.

Graphite Solution

Value and Pricing Partners quickly connected with Christina T., an experienced management consultant with over 15 years of experience in top technology firms and startups. Christina formally studied Marketing and Finance at the Wharton Business School with a focus in Pricing and Market Research and now specializes in helping technology companies with their sales and marketing expansion efforts. Christina had relevant experience working on several pricing projects during her time at Siebel and at the pricing company Vendavo. She also analyzed pricing strategies when she worked as a Product Marketing Director at Oracle and as a Senior Director of Operations at MightyBright.