Electric Vehicle Company Onboards Brand Strategist On-Demand for 3-Week Project

The Client

An innovative technology company that’s shaping the future of commercial fleet operations by assembling a synergistic ecosystem of subsidiaries and investments across the three key pillars of EV: vehicles, charging, and energy. With cutting-edge proven solutions, they’re reducing the total cost of ownership for fleet operators, together with harmful greenhouse gas emissions.

The Situation

The client was working on a new product launch initiative that was in the concept stage. The head of marketing was looking for a seasoned branding and marketing strategist to assist the process of defining the brand and go-to-market strategy. This was part of the process of building a business case to get funding for the new project.

The Solution

The client’s dedicated Graphite account executive leveraged Graphite’s proprietary technology to filter through over 115 highly vetted independent brand strategy consultants on Graphite to present a shortlist of four candidates who met the client’s specific requirements.

Results

The branding company onboarded an independent consultant on Graphite with over 20 years of marketing and branding leadership experience working at some of the leading global consumer brands. As part of this initial project, the independent expert helped in defining a brand name, logo, and high-level messaging for the company’s new product.

By adopting the on-demand talent acquisition model, the New York based client was able to onboard the best independent expert, who happened to be located in Florida for this project, within days.

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Electric Vehicle Company Onboards Brand Strategist On-Demand for 3-Week Project

Learn how this leading technology company refined their brand strategy for an upcoming product launch.

Skills Onboarded
About the Client
Project Duration
weeks
Independent Experts Hired
Project Booking Value

$40.3k

Key roles identified and onboarded

Eager to onboard a team that could achieve results within six months, the client and their dedicated Graphite account manager partnered to determinze the specifications for each of the four roles. They were:

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Gabriela Ziffermann

Digital Messaging Program Manager
CHALLENGES
  • Provide expertise in creating digital two-way communications compliant with federal government regulations (via text, email, and online portal)
  • Working with internal developers and product managers to implement the messaging rollout.
WORK EXPERIENCE
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