Electric Vehicle Company Onboards Brand Strategist On-Demand for 3-Week Project

The Client

An innovative technology company that’s shaping the future of commercial fleet operations by assembling a synergistic ecosystem of subsidiaries and investments across the three key pillars of EV: vehicles, charging, and energy. With cutting-edge proven solutions, they’re reducing the total cost of ownership for fleet operators, together with harmful greenhouse gas emissions.

The Situation

The client was working on a new product launch initiative that was in the concept stage. The head of marketing was looking for a seasoned branding and marketing strategist to assist the process of defining the brand and go-to-market strategy. This was part of the process of building a business case to get funding for the new project.

The Solution

The client’s dedicated Graphite account executive leveraged Graphite’s proprietary technology to filter through over 115 highly vetted independent brand strategy consultants on Graphite to present a shortlist of four candidates who met the client’s specific requirements.


The branding company onboarded an independent consultant on Graphite with over 20 years of marketing and branding leadership experience working at some of the leading global consumer brands. As part of this initial project, the independent expert helped in defining a brand name, logo, and high-level messaging for the company’s new product.

By adopting the on-demand talent acquisition model, the New York based client was able to onboard the best independent expert, who happened to be located in Florida for this project, within days.