Regional Medical Practice Management Company Builds Marketing Plan with On-Demand Expertise

About the Client 

Helping the Healthcare Industry Do More 

A southern California-based medical practice management company that helps physicians and healthcare organizations support their businesses’ administration.

The Situation 

Investing in Brand Growth 

The client had an established business that operated under the radar while delivering tremendous value to their customers. They wanted to invest in building a brand to help support future growth. Their lean team lacked the level of expertise and bandwidth to work on building a strategic marketing plan to achieve the goal.

The Solution

Exploring the On-Demand Talent Model 

The client’s dedicated account manager filtered through over 850 marketing and branding professionals on the Graphite platform and shared a shortlist of 4 independent consultants. Each expert brought deep experience in the marketing and healthcare space. 

The Result 

Tapping into 9 Years of Brand Expertise

The client hired an independent expert on Graphite who had over 14 years of experience in brand building and marketing strategy, with over 9 years of branding agency experience. The expert also brought with them prior healthcare industry experience. The project was delivered on-time and on-budget, with the client continuing to experience the long-term benefits of the brand-building initiative.