Healthcare Innovator Gains Seasoned Interim CFO to Ensure Continuity and Drive Business Growth

The Client 

Transforming Women’s Healthcare

Dedicated to transforming healthcare journeys for women, this healthcare innovator is taking a holistic approach to centralizing care options. By combining multiple disciplines under one roof, the company smooths healthcare journeys with integrated services for gynecology, obstetrics, fertility, nutrition, and wellness, along with plastic surgery for cosmetics and wound repair.

The Situation

CFO Departure Opens Finance Gap

Poised to continue growing its business and the services it offers, the women’s healthcare company suffered a setback when its CFO moved on. As finding an appropriate replacement would take time, the company’s Director of Talent Acquisition determined that a fractional CFO could help ensure business continuity by filling this extremely critical role.

While researching the best approach for locating and engaging a fractional CFO, the Director discovered Graphite. Its proven on-demand talent acquisition model enables companies to hire highly-skilled independent experts, typically within days, and the flexibility to only pay for work delivered. This solution provided the agility the healthcare provider needed while remaining financially prudent in an uncertain environment.

Keen to learn more about Graphite’s AI-driven platform, project-based process, network of 9,000+ independent experts, and white-golve service for smoothly selecting, onboarding, managing highly skilled independent experts the Director contacted Graphite.

The Solution

Fractional On-Demand CFO to Fill Interim Need

After the Director contacted Graphite, an experienced account manager was dedicated to the healthcare company. He conducted a scoping call with the Director to collect details, answered questions, and explained Graphite’s streamlined process for identifying and presenting 2-4 curated independent experts, typically within 24-48 hours.

Specialized expertise required

With the relationship established, the Graphite account manager gathered the healthcare company’s requirements for a fractional CFO, which included:

  • Prior experience working in partnership with CEOs
  • Experience leading finance and accounting teams
  • Competency with forecasting and financial document preparation
  • Availability for at least a 6-month engagement

Curated candidates in hours

Having gathered the healthcare company’s specifications, the account manager leveraged Graphite’s AI-powered platform to obtain a shortlist of qualified individuals. He further curated the list and presented the top 3 candidates to the Director in a matter of hours.

Using the Graphite in-app messaging and live virtual meeting tools, the Director and his internal team interviewed each candidate and quickly selected the independent expert with the best combination of skills. What made the difference? The expert’s experience and success with similar projects.

The Result:

Maintaining Business Momentum To Achieve Goals

Once the expert was selected, a member of the Graphite customer success team was dedicated to the healthcare company. He gathered the project’s stakeholders, including the company’s CEO, and scheduled a project kick-off call.

During the call, the customer success representative introduced the healthcare company to its new independent fractional CFO. The participants set project expectations by reviewing objectives, scope of work, timeline, and other deliverables.

The independent expert immediately began his assignment and applied his competencies in order to:

  • Analyze the business situation and develop strategic options.
  • Provide the CEO with advice for achieving business performance and growth goals. 
  • Optimize workflows to drive efficiencies throughout the enterprise.
  • Mentor the accounting and finance team.
  • Provide leadership with business continuity, business planning, financial modeling, financial due diligence, and financial planning & analysis (FP&A).

Project extended to bridge hiring lag

Near the end of the project, it became clear to the healthcare company that the process of hiring and onboarding a new in-house CFO would take longer to complete.

Pleased with the independent fractional CFO’s work, the company extended his engagement for another six months.

Smooth, professional experience end-to-end

Over the course of the project, the healthcare company realized multiple benefits from partnering with Graphite, including:

  • Acquire the right talent in a matter of days.
  • Gain a fractional CFO with nearly 20 years of experience as interim CFO/Controller 
  • Achieve significant cost savings with Graphite’s proven, streamlined on-demand talent acquisition model.
  • Tap into a 9,000+ pool of fully-vetted independent experts.
  • Eliminate administrative overhead with Graphite’s AI-powered platform, which includes an integrated invoicing and payment interface
  • Receive detailed project tracking on the Graphite platform,  including deliverables, tasks completed, and work hours submitted.
Back to Case Studies

Healthcare Innovator Gains Seasoned Interim CFO to Ensure Continuity and Drive Business Growth

How this women’s healthcare company continued transforming patient care by maintaining business momentum with a fractional CFO

Skills Onboarded
About the Client
Project Duration
Independent Experts Hired
Project Booking Value


Key roles identified and onboarded

Eager to onboard a team that could achieve results within six months, the client and their dedicated Graphite account manager partnered to determinze the specifications for each of the four roles. They were:

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Gabriela Ziffermann

Digital Messaging Program Manager
  • Provide expertise in creating digital two-way communications compliant with federal government regulations (via text, email, and online portal)
  • Working with internal developers and product managers to implement the messaging rollout.
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