Urgent: Market Assessment on the Division of Medical Guidelines
See more projectsIntensity
30hr/week
Duration
4weeks
Location
Remote
Project Overview
1 to 8 years professional experience
Research - Market Research
Project Overview:
-Market Opportunity Assessment
-Client considering entry into adjacent market
-Needs to get better understanding of the attractiveness of the market opportunity and whether it warrants further investigation and investment
Approach and Scope:
-Voice of Customer interviews (primary research following an open-ended interview guide) with personal lines
insurance carriers and other market stakeholders
-Competitor research (secondary and primary research)
-Design and execute a short web based survey
Responsibilities:
-Ownership of defined research and analysis workstream
-Conduct primary research interviews according to open ended interview guide
-Document interview findings and populate sections of a PowerPoint storyboard deliverable
-Collaborate with our team on developing conclusions about market attractiveness of adjacency
-4-5 weeks of staffing
-Market Opportunity Assessment
-Client considering entry into adjacent market
-Needs to get better understanding of the attractiveness of the market opportunity and whether it warrants further investigation and investment
Approach and Scope:
-Voice of Customer interviews (primary research following an open-ended interview guide) with personal lines
insurance carriers and other market stakeholders
-Competitor research (secondary and primary research)
-Design and execute a short web based survey
Responsibilities:
-Ownership of defined research and analysis workstream
-Conduct primary research interviews according to open ended interview guide
-Document interview findings and populate sections of a PowerPoint storyboard deliverable
-Collaborate with our team on developing conclusions about market attractiveness of adjacency
-4-5 weeks of staffing
Additional Notes
We are looking for junior resources to support this work - we will only consider consultants with less than 5 years of experience Preferred Background
Sector Experience
Healthcare
Preferred Skills and Certifications
Functional
Market Research
About The Client
Top Skills Hiring For
Primary Research
Voice of the Customer
Market Research
Data Modeling
Product Strategy
$152K
Total Spent
5 years
Time On Graphite
24
Hiring Managers