Online Marketing Plan for Health & Wellness Organization

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Work Remotely
Payment Rate
$50.00 /hour
Est. Duration
7 days
Est. Intensity
40 hr/week

About The Work

Sales & Marketing - Digital Marketing / Advertising
Our client is a niche organisation, focused on developing individual well being by providing yoga, meditation, conscious breathing and related services, in Johannesburg South Africa.

Our objective is to develop an online marketing plan, including:
1) Research the urban wellness market to identify broad consumer trends & preferences and drawing on insights from innovative wellness providers (a targeted survey could be used, to complement this preliminary desktop research)
2) Facilitate a value-proposition design session (note: some work has been done in this area, by the client)
3) Draw-up an online marketing plan, which together with onsite marketing activities, would help drive pilot adoption of their services by consumers
4) Suggest which marketing metrics / OKR's could be used to gauge progress

Thank you.



Other Prerequisites

5-10 years professional experience
Ideal Candidate
Experience in conducting consumer research is essential.
An understanding of the wellness market is advantageous.
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