Market Research / Competitive Analysis for Proprietary Beverage Dispenser Technology

Our client and his team have built their own hardware and software for proprietary beverage dispensers. The y are looking to innovate this device, they need a business/marketing analyst with a technical background to conduct market research and provide feedback on comparable Content Management systems, Device Management Systems, kiosks/digital menus, and connected devices to determine the market value of products similar to theirs.

A market research / competitive analysis is needed for a multi-functional device used to deliver the Client's product and engage consumers. The Client is interested in options for how the equipment is sold (currently it is leased out) and exploring go-to-market options.