Global Youth Brand Strategy for a Top Global Apparel Brand
See more projectsIntensity
15hr/week
Duration
3weeks
Location
Remote
Project Overview
8 to 15 years professional experience
Corporate Strategy & Development - Product Strategy
We are working with a performance apparel manufacturer (not Nike) to help them discover their youth strategy. How can they best connect with them? Will developing the brand with 6 to 12 year olds drive a) profit b) long term brand affinity. This client has deployed BCG Demand Centric Growth so ex-BCG folks are a huge plus. They are looking for us to emulate that process.
Additional Notes
Former big 3 consulting ... past youth work a HUGE plus. Preferred Background
Sector Experience
Retail
Media & Entertainment
Preferred Skills and Certifications
Functional
Product Strategy
About The Client
Top Skills Hiring For
Market Research
Product Strategy
Strategy Development
$11.2K
Total Spent
9 years
Time On Graphite
3
Hiring Managers