Competitive Analysis of General Cleaner Industry

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Intensity
20hr/week
Duration
7days
Location
Remote

Project Overview

1 to 8 years professional experience
Corporate Strategy & Development - Strategy Development
Perform 5 forces analysis of the general cleaner wipe industry in the US. (e.g., Seventh Generation, Clorox)

Specifically, I'd like (1) industry structure analysis and (2) a value chain analysis of this industry.

1. Industry Value Chain...please outline the basic activities of the players
-Does the industry do a lot of R/D?
-Does the industry design and develop its own products or does it "white label" generic cleaners?
-Do industry players manufacture the cleaners themselves or do they just white label generic cleaners?
-How do they market and sell cleaners? Through retail? Direct (ie, online)? What majority of sales come from each channel?
-What are the different business models of each player, if different?

2. Price Drivers...Why Do Industry Players Charge Either a Higher Price or Lower Price?
-Where is buyer value? Better cleaner? Low cost provider?

3. Cost Drivers
Additional Notes
Very smart, analytical professional with experience at top firm
Preferred Skills and Certifications
Functional
Strategy Development

About The Client

Top Skills Hiring For
Strategy Development Market Research Corporate Finance

$12.4K
Total Spent
9 years
Time On Graphite
2
Hiring Managers
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