Comparables Analysis for Beauty skincare brand
See more projectsIntensity
7hr/week
Duration
3days
Location
Remote
Project Overview
1 to 8 years professional experience
Corporate Strategy & Development - Strategy Development
Task: Simple benchmarking analysis for 9 skincare brands.
Goal: Provide a simple but comprehensive summary of competitors product assortment and price range.
Process: We'd suggest pulling the dataset on one brand as an example for review then pull the rest of the comps.
Brand list:
Dr. Perricone
Philosophy
Kate Sommerville
Peter Roth
Ren
Algenist
Dr Dennis Gross
Tatcha
La Mer
Data needed:
1. List of top 15-20 products currently in the market - bascially we want to see a list of their key assortment. This will vary by brand. We suggest looking at the skus at a top retailer like Sephora rather than the brand website (the brand site will offer too many and will likely have older skus). For example, Algenist has 25 indivisual skus on Sephora.com including two "kits". That a solid list for them, so no need to pull their ENTIRE assortment. Max should be about 25 skus.
2. For each sku please note:
Full Name
price
Fluid oz [and more - ran out of space]
Goal: Provide a simple but comprehensive summary of competitors product assortment and price range.
Process: We'd suggest pulling the dataset on one brand as an example for review then pull the rest of the comps.
Brand list:
Dr. Perricone
Philosophy
Kate Sommerville
Peter Roth
Ren
Algenist
Dr Dennis Gross
Tatcha
La Mer
Data needed:
1. List of top 15-20 products currently in the market - bascially we want to see a list of their key assortment. This will vary by brand. We suggest looking at the skus at a top retailer like Sephora rather than the brand website (the brand site will offer too many and will likely have older skus). For example, Algenist has 25 indivisual skus on Sephora.com including two "kits". That a solid list for them, so no need to pull their ENTIRE assortment. Max should be about 25 skus.
2. For each sku please note:
Full Name
price
Fluid oz [and more - ran out of space]
Additional Notes
beauty sector experience preferred. Basic research skills Preferred Skills and Certifications
Functional
Strategy Development
About The Client
9 years
Time On Graphite