Led Consumer Products business: licensing, marketing, gaming, ecommerce, strategy, retail partnerships, representing more than $3B in retail sales. Drove revenue and marketing programs with double digit ROI. Led 24-person team in revenue growth across all categories, including deal negotiation, business and marketing planning, digital/social/influencer marketing activations and retail partnerships.

Drove incremental revenue and created brand experiences at retail and online, through licensing, across all Hasbro brands in North America. Worked with partners to create synchronized go to market plans to support movie and tv show releases.

Managed a portfolio of brands and brought hundreds of products to market, from inception to global roll out. Led strategy and implementation across engineering, design, sales, production, etc. Created global marketing plans and assets to drive digital engagement. Worked with retailers to digitally and physically merchandise product. Worked in emerging markets to launch products based on global + local insights

Led product development and marketing for multiple brands, across mutliple consumer groups. Crafted brand and marketing strategy including content, digital marketing, media plans. Led team across multiple functions to go to market and drive growth. Achieved strong results - grew Transformers brand 50% YOY and successfully pitched first theatrical movie with Paramount. Drove merchandising and marketing plans with top retailers - Walmart, Amazon, Target

Led US product development, packaging, and marketing of new line of toys in Power Rangers brand, with $125M in annual wholesale revenue, grew the brand double digits each year. Led relationship with Fox studios to implement national promotional tour that promoted brand in Wal-Mart stores. Grew sales 100%+ in stores where exhibit appeared, exceeding goal. Collaborated with R&D to adapt Japanese product line for US marketing.