General management type role to grow the Consumer Selling business by working cross-functionally with Marketing, Product, Analytics, Consumer Insights, Customer Service, Trust & Safety etc. Key responsibilities included opportunity identification and sizing, prioritization, obtaining resources and budget, project management and optimization.

• Conducted competitive and market share analyses for eBay Marketplaces; findings fed into strategy and product roadmap.
• Diagnosed root causes of eBay’s traffic slowdown; together with Global Growth team designed marketing programs to improve traffic by diversifying the channels; estimated the associated Operating Income (OI) impact for the next 3 years.
• Prioritized categories for 2016 planning; developed Fashion playbook and proposed strategy refresh for Vehicles.

Localization project for the Subscription team: Identified components of key metrics that drive conversion of free users to paid subscribers; highlighted market differences and provided recommendations to tailor the product to better match local preferences.

• Reviewed regional assortments regularly to ensure products align with latest sales in all 50+ Asia (ex-Japan) stores. Asia regional sales +36% in FY2011 and surpassed Japan as second largest region after the United States.
• Partnered with local teams and Product Presentation teams to open ~20 new stores in Asia.
• Improved process of recurring projects: Trained local merchandising teams to use internal databases; created templates for routine analyses and reports; documented best practices.

• Conducted study on economic impact of national ICT (Information and communication technologies) hub in Malaysia.
• Created segmentation of enterprise market for a mobile telecommunication provider in Malaysia.
• Developed a PMO (project management office) to set up an investment fund for a South East Asia client.

• Developed post-split strategy for a media conglomerate: Assessed performance and trends in client’s lines of business. Recommended post-split directions for two new public companies.
• Analyzed profitability by business unit for global food and beverage conglomerate: Work led to sell-on of next phase.