• Managed business plan, innovation roadmap, customer retention and cross-functional collaboration initiatives across 130-person team and projecting $2MM in profit.
• Product and marketing lead for new digital directories platform, digital advertising and social media marketing products. Revamped B2B product messaging and positioning. Managed a team of three sales and marketing managers. Grew sales 2x and consumer traffic 11x through email marketing, social media marketing, and SEO.

Ideated, developed and successfully launched product into market that was , a tech-enabled concierge service that simplifies moving, relocation and maintaining a home. Led sales, completing over 700 orders including securing contracts with national 200+ unit buildings in first 18 months. Philly Startup Leaders Accelerator alumni.
• Built e-commerce furniture, home decor and interior design site targeting young professionals who were relocating.

I spearheaded an innovation initiative. I launched three niche- focused “innovation stores”, by leveraging user feedback, technology requirements and project plans across 14 departments. Designed new customer sign-up processes, store layouts, customer technology and ATM features.

I built analytic model to allocate staff across 1,300 stores to match customer usage, increase profitability and improve operations.

Built bankwide credit risk assessment financial model to predict corporate insurance expenses. Analyzed potential investment opportunities the bank. Pitched financial technologies to investment.

Conducted due diligence for 20 private equity funds seeking investment. Analyzed portfolios, evaluated potential investment opportunities, presented at Investment Committees. Received approval for $10MM in investments from bank’s investment committee.

• Coordinated 1st year marketing activities of NYC Green Cart initiative, enrolling over 300 businesses.
• Led four person field marketing team specializing in emergency disease control. Reached 25K residents in 3 months.
• Managed expansion of over 30 citywide services into 7 languages, serving 2MM non-English speaking clients.