• Forecast quarterly and annual advertising sales revenue metrics and key performance indicators (~$0.6bn revenue annually)
• Evaluate firmwide strategy alternatives, calculating impacts to advertising sales business and profitability
• Analyze a variety of traffic metrics related to streams, visitors, and content consumption
• Provide regular and ad-hoc pricing / yield analysis and reporting for senior-level management
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• Analyzed liquidity risk and assessed changes to financial models and assumptions
• Liquidity, asset-liability and interest rate risk mgmt analysis and reporting of approximately $120bn balance sheet
• Participated in strategic projects, with a specific focus on financial analysis, capital and liquidity risk-related issues
• Reviewed, enhanced and implemented Bank’s liquidity and funding-related policies
• Prepared treasury materials for executive and management committee meetings