19
years
Years of Experience
8/16
Member Since
Experience
Freelance
Management Consulting
Strategy and Research Consultant
As a freelance consultant, I have advised on a wide range of creative projects, including ad strategy, packaging innovation, technology for health and wellness, and architectural design. This includes proposing, designing, and conducting primary and secondary research; as well as recommending strategic actions based on user stories and market and social context.
Nielsen
Marketing
Director, Product Development
Co-led development and launch of Market & Brand Advisor, which provides clients with a view of their brands’ competitive positioning and strategic opportunities to grow through innovation.
• Translated client needs into frameworks for understanding customer attraction to brands, emerging trends, and innovation opportunities
• Developed survey methodology and statistical modeling approaches to illuminate customer attitudes and behavior
• Consulted on customized project designs
• Translated client needs into frameworks for understanding customer attraction to brands, emerging trends, and innovation opportunities
• Developed survey methodology and statistical modeling approaches to illuminate customer attitudes and behavior
• Consulted on customized project designs
Nielsen
Marketing
Assoc. Manager, Diagnostic Consulting
Advised Nielsen BASES consultants on project design and ran statistical analytics in order to improve new products’ odds of market success
• Provided data-driven recommendations to optimize new products
• Conducted a variety of analyses: descriptives, factor analysis, regression, perceptual mapping, segmentation, and discrete choice
• Managed and mentored a global team of analysts
• Provided data-driven recommendations to optimize new products
• Conducted a variety of analyses: descriptives, factor analysis, regression, perceptual mapping, segmentation, and discrete choice
• Managed and mentored a global team of analysts