Led the formation of a healthcare communications agency division within a large medical media company (MJH Assoc.). Developed divisional business and P&L plans and branded organization. Recruited and hired senior leadership and within 17 months secured assignments totaling > $6.0MM in top line fee revenue. Pharmaceutical clients focused in oncology therapeutic areas for both professional and market access consulting.

Led turn-around for communications agency division of Omnicom Health Group. CDM Princeton is a professional healthcare communications agency of ~ 100 professional staff focused primarily on the pharmaceutical industry. Re-focused agency market position, reorganized leadership staff, and restored division P&L to target margins. Assignments included oncology, hematology, CNS, and rare/orphan disease treatments.

Recruited to launch market access agency from nascent payer marketing division. Led teams in development of market access value demonstration and payer marketing strategies
 Grew revenues four-fold within eight years, from $8M to $32M, with network-leading margins. Won new clients by communicating impactful clinical value propositions across all sites of care.
 Developed structured approach to construction of evidence-based value propositions across numerous therapeutic areas

Accountable for the performance of market access team of 25 in account/trade management, payer marketing, contracting strategy, and contracting operations. Developed payer value propositions for portfolio brands, ensuring targeted access to hit both volume and margin targets. Built relationships with key payer opinion leaders.

Accountable for commercial market access marketing for CV and respiratory portfolio. Assigned as lead US access marketer for global re-launch of ARB. Developed market access pre-launch plan for blockbuster COPD therapy.

Led institutional marketing and contract strategy for anti-infective and cardiovascular portfolio. Launched novel contracting approach. Increased market share and obtained preferred formulary positioning. Top sales producer.