6
years

Years of Experience

7/16

Member Since


Experience

 
Gusto (formerly ZenPayroll) Marketing
Marketing Manager - Growth Team
09/2015 - 01/2016
Supported launch of new Gusto branding and the go-to-market plan of new product features (Health Insurance and Workers' Comp). Piloted new affiliate marketing channel and tested viability as a source of inbound leads. Refreshed email nurture strategy and flow.

American Express Co. Marketing
Senior Marketing Analyst
02/2010 - 08/2015
Executed end-to-end marketing campaigns to drive increased acquisition of small business customers. Brought new product features and messaging to market. Owned channel analytics, reporting, forecasting, and budget.