President of a boutique customer insights and analytics firm. Provide consumer insights and analytics consulting to help companies grow their top and bottom lines. Extensive experience applying innovative research approaches and data analytics to optimize customer experiences, develop engaging voice of customer programs and identify growth driven strategies.

Managed an $18 million budget, 4 directors and 14 managers. Provided consumer insights and advanced analytics to identify category and brand growth opportunities, enhance brand equity, and optimize the marketing department’s A&C investment.

Managed a $6 million research budget and 7 managers. Supported the US, Mexico and China divisions. Started The Home Depot’s (THD) customer insights and marketing analytics department. Partnered with marketing, merchandising, and operations to improve the customer shopping experience and identify strategic growth opportunities using emerging trends and unmet customer needs. Provide customer insights to improve the effectiveness of marketing communication and media allocation.

Managed a staff of 4 and a $3.5 million research budget to identify consumer and market insights to increase brand Coca-Cola® and Diet Coke® sales and profitability globally. Supported Europe, South America, Asia, and the Middle East. Provided global brand teams with research protocols to localize brand positioning, product development, advertising development, visual identity, and channel marketing strategies and in-market execution.

Managed a 5-person team providing category management analytics to Kraft Foods’ sales organization. Team leader of re-engineering project to manage the planning, tracking, and evaluation of Kraft Foods' $2.0B trade budget. Resulted in a 10% improvement in trade promotion productivity.