Lead a marketing driven consulting firm that helps medical technology companies drive top line growth; clients include large Fortune 500 and start-up med device and biotech organizations

Completed over 50 consultative projects, resulting in increased client revenues of $3.4M; projects include market assessments / entry decisions, launch plans, product pitch decks, five year strategic plans, creation of sales training material, and market research for developing product requirement documents

Led upstream and downstream marketing teams to define and execute commercial selling strategy for the MediGuideTM Technology product franchise; reported to the global VP of the cardiovascular business

Developed strategies, tools, messaging, and programs and launched seven different products (catheters, guidewires, system hardware/software); exceeding sales targets by over 37%

Developed product and commercialization strategy (concept to launch) for a medical GPS based technology

Led cross divisional and functional working groups across product development, marketing, and clinical to ensure successful new product launch (exceeded launch sales targets by over 45%)
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Led the strategic development of a company-wide initiative to inform industry thought leaders on WLP’s efforts to improve the health care system; created three-year plan and executed various marketing strategies

Secured buy in from Executive Leadership (including CEO) on the strategic vision for this new initiative; conducted extensive external market assessments and aligned internal priorities with go-to market approach

Managed cross-functional project teams and led GE Enterprise strategic marketing consulting efforts to deliver value-driven strategic business recommendations to various hospitals/healthcare systems