Shareablee is a marketing tech startup that offers a SaaS-based solution for global brands and publishers to measure, analyze and monetize social media. A member of the executive team, I was responsible for positioning the company as the industry standard for social media measurement, driving customer acquisition, and building customer advocacy.

My responsibilities spanned PR, events, creating original content, lead acquisition, lead nurturing, product marketing and adoption.

At Dow Jones, I was responsible for leading brand strategy for The Wall Street Journal and Dow Jones corporate, with the goal of engaging customers and driving acquisition. My key focus was establishing a consistent global brand message, leading brand awareness, subscriber acquisition campaigns, customer events and strategic partnerships.

Bloomberg Link was the first startup launched under Bloomberg LP’s startup incubator (Bloomberg Ventures). Each year, our group produced more than 40 invitation-only events with the who’s who in finance, business and politics. I helped develop the business plan and budget, and set financial targets for sales and operations. I built and led an audience sales department that surpassed revenue targets within my first year at the company. I also implemented operational efficiencies.