Years of Experience
Member Since
Experience
o For subsidiary of major technology vendor: led annual world-wide marketing planning. Consulted on successful implementation of closed loop digital marketing project that returned revenue 6 times greater than initial business plan.
o For marketing services firm: led planning and trained staff for new digital marketing LoB. Resulted in successful growth business.
? Re-positioned CA Services from custom quoted to standardized implementation services. Average implementation time decreased by 34% and profitability increased by >20%.
? Grew Fortune 2000 sponsors from 51 to 68 and sales revenues by 16%. The Lab had a positive P&L for the first time in four years.
? Drove marketing strategy that re-positioned HP as an enterprise services leader.
? Grew solution orders by 23% per year.