Led national marketing organization responsible for all brand marketing; advertising strategy, planning and execution; media strategy, planning and buying; sponsorships; creative services and internal agency; and consumer communications. Oversaw strategy, execution, and optimization of omni-channel media budget to overperform in hyper-competitive industry.

Developed and executed overarching marketing strategy to drive growth for brand in turnaround.

Led marketing strategy and execution of all acquisition and retention strategies and initiatives. Included managing advertising, direct mail, digital, PR, social media, segmentation and multi-cultural programs.

Developed retail marketing launch strategy, point-of-sale collateral fulfillment and tracking systems, company-store design, and promotions to launch brand and drive traffic. Developed and managed co-op advertising program for retail partners, and trained channels on brand, promotions, merchandising, and all marketing initiatives. In partnership with sales team, secured national distribution through Fry’s and FYE.

Oversaw development of national promotions and offers for the country's largest wireless service provider. Previous roles included overseeing Los Angeles region's marketing department, overseeing west coast acquisition marketing, senior manager of marketing communications and advertising manager.