Functional Skills

Go-to-market Strategy
Customer Experience
Voice of the Customer

Sector Experience

Retail
Manufacturing
Consumer Goods
22
years

Years of Experience

8/21

Member Since


Experience

 
TC Rock Consullting Management Consulting
Owner
07/2017 - Present
Provide ECommerce and CX strategy and interim leadership

CENTERPEACE YOGA THERAPY & WELLNESS LLC Start-Up
Co-Owner
10/2018 - Present
Providing workplace stress management to the Greater Cleveland, Ohio area. Looking to expand regionally and nationally.

The Step2 Company Other
VP of ECommerce and Digital Marketing
07/2009 - 05/2017
Develop e-commerce and online marketing strategy, interpret KPI’s and web analytics, coordinate web development initiatives and manage online advertising. Ensure all efforts are contributing to the achievement of organizational objectives, accurately supporting the brand position and communicating the value proposition of Step2 on the greater web and representing the voice of the online consumer internally.

Insurance.com Start-Up
Website Marketing Manager
01/2003 - 07/2009
Prioritized the implementation of projects and initiatives that drove additional qualified visitors to the Insurance.com website. This was accomplished through improved organic search rankings, optimized paid search landing pages, and relevant and timely content for website traffic audience