Sector Experience

Retail
Media & Entertainment
Social & Public Sector
Consumer Goods
Life Sciences & Pharma
14
years

Years of Experience

11/19

Member Since


Experience

 
Consumer Insight, LLC Other
Independent Consultant
05/2019 - Present
Currently consulting on FDA-related consumer research and behavioral science initiatives, predominantly related to pre-market tobacco authorization. Available for additional project work.

Swedish Match Other
Director, Market Research
04/2016 - 04/2019
Led the consumer research function for US division of Swedish Match. Vital contributor on FDA documents including General Snus modified risk tobacco product (MRTP) application; ZYN pre-market tobacco authorization (PMTA); numerous substantial equivalence (SE) applications; and additional information requests (AIR). Led all commercial market research on highly successful ZYN tobacco-free pouches. Regularly participated in high-level meetings and initiatives with C-suite personnel.

Turnkey Intelligence Other
SVP, Custom Research
07/2009 - 03/2015
Responsible for consumer research division at best-known market research firm in the sports & entertainment industry. Oversaw strong revenue and client base comprised of sports leagues, teams, venues, sponsors, and entertainment properties. Managed a team of 7 full-time research employees from V.P. through Manager level (along with interns). Served as key point of contact on major studies with clients such as AT&T, ESPN, the NFL, Times Square Alliance, IMG and numerous sports teams/properties.