Software Skills

SAS

Sector Experience

Retail
Travel & Hospitality
Financial Services
Business Services
Consumer Goods
24
years

Years of Experience

10/20

Member Since


Experience

 
Willow Data Strategy Data Science / Analytics
President & Chief Consultant
12/2013 - Present
Provide executive level data strategy and analytics consulting services including:
• Data strategy and roadmap development
• DB marketing/CRM strategy development and execution
• Need analysis and business requirement gathering
• Marketing database design specialized for advanced analytics
• Detailed guidance for advanced analytics and predictive modeling
• CDP/marketing database implementation and improvement

eClerx Data Science / Analytics
Practice Head, Advanced Analytics & Insights
04/2015 - 02/2018
Global head of analytics focused on the full spectrum of analytical services from business intelligence to advanced analytics including statistical modeling. Also serve as the lead subject matter expert in all related fields, including data management and governance leading to sophisticated personalization and targeting for all conceivable marketing channels.

Create analytical product packages to meet market demands. Develop go-to-market strategy and sales collaterals for key services.

Infogroup Data Science / Analytics
VP, Data Strategies / Analytics & Insights
04/2006 - 08/2013
A key member of the Corporate Data Strategy, Analytics & Solutions team as the senior database strategist and analytical team leader
• Built roadmaps for data acquisition and product development strategies covering all levels of clients ranging from small to enterprise.
• Continued to repackage corporate assets, bridging online and offline world using a full array of analytical and database techniques.
• Played a role of subject matter expert in database marketing and analytics for clients.

I-Behavior Start-Up
Co-founder/Chief Technology Officer
11/1999 - 12/2005
As one of the founding officers, co-produced a business plan that was both tactically sound and marketable to the investment community; participated in the fund-raising process - elaborating the technical details of the plan and accommodating the due diligence process. Successfully managed technical teams through the various challenges associated with a start-up organization, and collectively turned the company into a profitable multi-million dollar business serving 1,200 clients.