Sector Experience

Healthcare
Business Services
Social & Public Sector
Technology
Consumer Goods

Languages

English
Mandarin
French
German
Spanish
19
years

Years of Experience

4/19

Member Since


Experience

 
Inkwhy, Inc. Start-Up
President
11/2011 - Present
> Launched a startup with $30,000 budget and executed a $12,000/month social media contract
> Generated over $110,000 in revenue for one client in 12 months working part-time nights and weekends – ramped up efforts to achieve sales of $51,650 in a single month and $233,000+ total revenues in 2018
> Client verticals and industries include: e-commerce, retail, manufacturing, telecom, government, B2B, B2C
> Prepared pitch decks and presented marketing and sales concepts to various audiences

Cambridge Innovation Center (CIC) Marketing
Senior Marketing Director
05/2019 - 06/2020
Oversaw marketing function: alignment with business goals, branding and messaging, assets management, brand guidelines, website redesign, team-building, project management, budgeting, email communications, implementation of martech platforms and marketing automation, global marketing plan

New England Institute of Technology Marketing
Director of Marketing
01/2016 - 03/2018
> Installed new platforms and technologies, applying methods to improve processes and test innovative ways to generate brand awareness and boost revenues
> One 2017 event yielded a 40% YOY increase in attendance with a 15% YOY increase in student enrollments for approximately $837,000 additional projected revenue
> Developed strategy and implementation plan for email communication workflows to deliver targeted messaging for 4 key consumer segments

Technical Career Institutes Marketing
Director of Marketing
04/2014 - 10/2015
> Spearheaded $5MM+ annual budget, optimizing lead flow from over 30 internet aggregators, PPC and SEO efforts, traditional and outdoor media buy, events, and referral programs
> Oversaw multiple agencies and negotiated contracts to implement end-to-end marketing strategies including branding, content, email, direct mail, social media, and new ad initiatives

Corsearch / Wolters Kluwer Marketing
Marketing Manager
11/2012 - 04/2014
> Worked with M&A team to assess opportunities & relationships with key business partners
> Introduced new lead gen programs that hit targets for global sales goals with a 34% market share in the U.S. for a $40MM business unit; product line revenue that exceeded 20% growth in 2013
> Developed annual marketing plans and allocated $1MM+ budget for events & sponsorships, content & social media strategy, new product launches, communications and PR
> Created 80+ pieces of new marketing collateral

Merrill Lynch / Bank of America Marketing
Vice President / Senior Marketing Programs Manager
06/2005 - 10/2012
> Defined distinctive messaging for ultra-high-net-worth ($10MM+) audience to achieve media channel and cross-platform consistency for 10K+ field advisors with a $4.3MM marketing budget
> Led redesign of the Private Banking and Investment Group website and brochure, winning 6 Magnum Opus awards (including Grand and Gold) from the Content Marketing Institute
> Directed initiative to allocate resources for expanding team by three full-time contractors
> Established strong vendor relationships