37
years
Years of Experience
7/16
Member Since
Experience
SCORE
Management Consulting
Certified Business Mentor
Mr. Lunz currently works for a non-profit which is a resource partner of the Department of Commerce. He is focused on mentoring small business entrepreneurs to support their creation of Business Plans, launching new businesses and improving business performance for existing small businesses. He leverages prior managment consulting and corporate experience in the strategic planning, sales, marketing and new product development domains. A core competency is the development of Business Plans
Computer Sciences Corporation
Management Consulting
Associate Partner
Mr. Lunz’ initial career in business consulting included what is now Deloitte and Touche. He returned to consulting at Computer Sciences Corporation solving business challenges with technological solutions. His domain expertise is Consumer Product Goods & Retail. Key roles: Business process redesign, project delivery, marketing and creation of sales strategies. In his capacity, he has faced off with C-suite and senior executive managers. Expertise in Powerpoint & Excel.
Parmalat SpA, Collechio, Italy
Corporate Strategy & Development
Vice President of US Marketing
Mr. Lunz was responsible for brand management across a diverse $350 million portfolio of baked goods brands to deliver the operating plan. He developed market penetration strategies for core product sets. He formulated customer retention strategies through industry trend and consumer behavior research. Driving sales, he worked extensively with grocery retailers to feature and promote product. He developed:and launched new product concepts, created value propositions, & drove consumer research.
Sara Lee Corporation
Marketing
Senior Business Development Mgr.
Mr. Lunz was responsible for brand management of Sara Lee brands in the packaged meat and cheese categories. His focus was on strategic marketing, P&L managementt, marketing as well as new product development and commercialization. Supporting the sales team, he worked closely with national and regional grocery retailers to achieve volume plans and customer penetration targets. Expertise in Powerpoint & Excel.
Cargill
Marketing
Vice President, Marketing & Sales
Mr. Lunz directed marketing and sales functions for the United States and Mexico. He introduced best practices into the organization to improve Sales and Marketing operations. He spearheaded the development and execution of the Company’s marketing and sales plans. Mr. Lunz provided thought leadership in product positioning, pricing, new product development and launch, consumer and trade communications and market assessments. He evaluated international expansion of product lines into Japan.
PepsiCo (Frito-Lay Division)
Corporate Strategy & Development
Group Manager: Strategy, Marketing & Sales
Initially joined Frito-Lay as a member of their elite internal Consulting Team. Mr. Lunz moved to a position in Finance's Strategic Planning unit. Ultimately he evolved to various positions in Sales & Marketing. He conducted acquision analyses, created new business processes for Sales Operations, conducted market and consumer analyses and developed new products based on research insights.