Market and execute consulting projects that enable data-based decision making by clients. Sample projects include:
- AT&T: Evaluated the market potential of 25 software products in company’s IP portfolio. Developed and presented recommendations on monetizing 10 of them.
- Software company: Presented recommendations for company’s entry into the telemedicine market. Prepared a market requirements document, analyzing the market and competitive landscape, sizing the business opportunity.

- Promoted the adoption of Watson technologies by other IBM business units to make their products cognitive, differentiated in the markets they serve. Collaborated with security, Watson Health, storage BUs.
- Developed strategies for a strategic alliance with a leading global technology company to market complementary synergies between it and IBM in the Internet of Things (IoT) space.

Marketed and executed consulting projects that identified growth opportunities for clients.
- EMC: Identified and prioritized 8 new areas in the big-data space for a major hardware vendor to expand into. Researched and sized submarkets and estimated 3-year growth rates.
- HP: Analyzed HP’s and competitors’ hardware, software, and services offerings and strategies in the enterprise computing space. Identified potential acquisition candidates to close gaps in product lines.

Led product marketing initiatives to grow Sun’s revenues in the high-availability market.
- Conceived, presented the business case for, and brought to market a high-availability program consisting of hardware, software, services, and third-party insurance, targeted to the availability-sensitive financial-services, service-provider, and telecom verticals.

Developed and executed go-to-market strategies for HP-UX, HP’s UNIX operating environment.
? Managed all outbound product marketing activities, including product launches, messaging/competitive positioning, promotion, and pricing.