Sector Experience

Retail
Consumer Goods
9
hours

Avg Response Time

23
years

Years of Experience

12/19

Member Since


Experience

 
Details Interactive LLC Marketing
President
02/2018 - Present
-Marketing consulting for digital and direct to consumer brands
-See resume for select engagements

Amerimark Interactive Marketing
Chief Marketing & Digital Officer
01/2019 - 09/2019
-Amerimark is an $800 million, multi-title; direct to consumer retailer that sells apparel and general merchandise through the web and catalogs. Owned all circulation and digital marketing strategy centralizing marketing across all 14 brands (10 web-sites) within the company.
-See resume for more details.

Steven Madden Ltd. Marketing
President, E-Commerce
04/2011 - 02/2018
-Full P&L responsibility for $60 million e-commerce division. Responsible for marketing, creative, photography, customer service and e-commerce technology for SteveMadden.com (US and Canada), Superga-USA.com,
BetseyJohnson.com and DolceVita.com.
-See resume for more details.

Warnaco Marketing
Chief Digital Marketing Officer
02/2006 - 01/2010
-Developed and grew e-commerce business for three brands (Speedo, Calvin Klein Underwear and Calvin Klein Jeans).
-See resume for more details.

Redcats USA (Formerly Brylane and now Full Beauty Brands) Marketing
Chief Marketing Officer
06/2002 - 02/2006
-Established consistent business strategies and practices across the company’s 3 brand groups (Missy Apparel, Home Fashion
and Plus Sizes). Drove sales across all brands using both catalog and web based sales.
-Drove web based sales from $150MM to $450MM.
-See resume for more details.

Brooks Brothers Marketing
Chief Marketing Officer
03/2000 - 06/2002
-Directed the marketing and advertising strategy for all channels of distribution.
-Maintained complete P&L responsibility for the direct channel.
-Grew web business as a % of total direct from 3% to 15%.
-Changed the direct channel from a $1 million negative P&L to break-even within 2 years.