Responsible for planning, forecasting and analyzing the fragrance business in order to promote overall growth for Calvin Klein, Davidoff, Vera Wang, Roberto Cavalli fragrances. Partnered closely with Kohl’s while managing day to day business needs. Oversaw $58MM retail sales. Executed strong programs to reach SOM, Sales and Financial targets for the brands. Maximized execution of promotional support for the portfolio

Responsible for execution of programming and marketing strategy for Tier 1 retailers in order to increase brand presence, market share, achieve sales goals & NOP objectives for fragrance, makeup & skincare. Develop and implement consumer activation for point of sale.

Developed innovative concept for customized limited life product design to support $10MM launch building on consumer insight; concept was approved by Global Brand President to be implemented in Asia in March. Performed various competitive analysis including digital, blogger and online activity. Presented findings and made recommendations to influence long term strategy.

Managed all aspects of project management and execution of in-store event activities supporting key marketing launches including launch of Sensuous Nude, Modern Muse, Fashion Night Out and marketing of seasonal brand compacts through trunk shows. Led processes to plan and execute events marketing programs; managed production of tools and budget to support new product launches and initiatives based on Marketing calendar. Served as a point person for cross-functional teams.