27
years
Years of Experience
6/16
Member Since
Experience
Rainmaker Consulting | IWill FZ LLE
Management Consulting
CEO and Founder
IWILL FZ LLE: IWill.global is an online eco-system to convert ‘Tedtalk Inspiration’ into an actionable roadmap for mid- to senior-level professional women. It aims to be the first global workplace gender-parity platform with a vision to impact global legislation. Advisors include UN Women Council, Stanford academics and journalists.
Rainmaker Consulting: We reverse-engineer action plans to arrive at accelerated growth solutions by decoding market and consumer behaviour data.
Rainmaker Consulting: We reverse-engineer action plans to arrive at accelerated growth solutions by decoding market and consumer behaviour data.
The Hershey Company
Corporate Strategy & Development
Head of Marketing for Europe, Middle East and Africa; Innovation lead for China
Led all marketing resources across the EMEA region with additional career-development responsibility for the priority innovation in China. Shifted Board-level mindsets to approve business strategies for accelerated growth in EMEA & China.
• Created 3-year EMEA business profitability turnaround model, delivering incremental operating profit of 5% YOY through stakeholder engagement throughout the process, & application of previous organizational learnings.
• Created 3-year EMEA business profitability turnaround model, delivering incremental operating profit of 5% YOY through stakeholder engagement throughout the process, & application of previous organizational learnings.
Fromageries Bel
Marketing
Marketing Director Sub Saharan Africa
Expanded market share alongside company-wide evolution from French-heritage to localized, consumer-relevant portfolio while achieving 12% sales growth vs. mid-single digit target.
• Additionally, designed and launched Groupe Bel into non-cheese category as a first for the region, adding 100bps to existing market share in Year 1 and thus retaining market leadership over key competitor Al Marai.
• Additionally, designed and launched Groupe Bel into non-cheese category as a first for the region, adding 100bps to existing market share in Year 1 and thus retaining market leadership over key competitor Al Marai.
Mondelez
Marketing
Marketing Manager Middle East
Recognized for inspirational leadership of Marketing and Trade Marketing teams to rejuvenate the Middle East business and deliver record breaking gross sales in 2009, up from a stagnant revenue line since 2007. Culminated with the President’s Award for outstanding achievement.
• First female exec to lead teams with regular extended visits in restricted Saudi Arabia, thus earning trust and credibility of distributor- and Mondelez- teams and collectively delivering outstanding results.
• First female exec to lead teams with regular extended visits in restricted Saudi Arabia, thus earning trust and credibility of distributor- and Mondelez- teams and collectively delivering outstanding results.
Unilever
Marketing
Trainee to Marketing Director
• Returned one of the world’s largest Lipton portfolios to growth after 2 years of decline, via a complete product and positioning overhaul. Earned CEO’s Growth award 2007 for outstanding results.
• Initiated and developed a global first daycare centre for Unilever, resulting in the continued retention of key female employees. The model was subsequently adapted by Nestle, P&G and large government organizations in Pakistan.
• Initiated and developed a global first daycare centre for Unilever, resulting in the continued retention of key female employees. The model was subsequently adapted by Nestle, P&G and large government organizations in Pakistan.