Fractional B2B & B2C marketing support for startup to fortune 500 organizations across a wide array of verticals. Focused on the both development of marketing strategies and tactical execution of the strategic plan.
• Assisted a mid-size B2B company in creating a new partner sales engine. Contributions included the development of strategic plan, positioning, branding, collateral, campaign management, digital, PR, analytics, event marketing, direct mail

Created and managed digital marketing agency focused on engaging audiences through video content creation and digital storytelling.
• Created digital marketing strategies and implement them for a wide range of clients including public entities, non-profits and public entities. Tactical execution of these strategies included SEO/SEM, Online campaigns, Social media campaigns, website design & development, mobile applications and video content.

Responsible for all revenue generating areas of the organization including events, education and partnerships.
• In 6-months, grew the education product line by over 225% by expanding educational offering by over 500 new programs including on-line education, expanded topical seminars and launching three new schools: Compliance, Leadership, Commercial lending.

Led the marketing, strategic planning, market research, product marketing, data acquisitions, customer insight and product development functions. Overall P&L responsibility for over $300MM revenues, $48MM budget and 150 staff members. Developed and executed all demand creation activities across nine different vertical markets leveraging direct sales force, direct marketing, events, advertising and public relations.