18
years
Years of Experience
5/16
Member Since
Experience
McDonald's Corporation
Marketing
Director, Global Consumer Insights
Responsible for growing the business in multiple geographies through new product development, optimizing current menu performance, developing brand trust and family business strategies through insightful understanding and impactful communication of the consumer perspective.
Life Fitness
Marketing
Market Research Manager
Assumed sole responsibility for the market research function at this fitness equipment company. Designed and managed all quantitative and qualitative research projects for various departments including Marketing, Product Development and Business Strategy. Guided management team in proper use of research to drive strategic marketing and business decisions.