Responsible for providing digital marketing strategy campaigns (SEO, content, inbound, email, paid ads) to drive lead generation and nurturing across a range of diverse B2B & B2C clients.

Architects the digital marketing of several brands (Mr. Rekey, Mr. Garage Door, & Mr. Ready Clean) to gain engagement, leads, and conversions online. Focus areas are SEO, content marketing (using infographics and email outreach to grow domain authority and generate quality backlinks and social shares), email marketing, social media, call tracking, video, Adwords PPC, and Adroll retargeting.

Responsible to Executive Director for directing a team of 30 employees (plus 20+ vendors) that oversees the operations and digital marketing of the vehicle donation program (cars, trucks, boats, cycles, & RV's) which includes advertising/marketing/soliciting donations, customer service, transportation, inspection, mechanical repair, and sales at various auto auctions (ebay, Greater Milwaukee, Mannheim, & Badger State).

Responsible to Board of Directors at monthly meetings for directing the organization from a global perspective…strategic planning/execution, team building, forecasting/foreseeing financial & competitive trends, annual budgeting, in-house publishing, contract manufacturing, marketing/branding, eCommerce/internet marketing (PPC, SEO, email newsletters, social media), and media production

Directing a team of 8+ and a budget of $2.5 Million from a global perspective, including strategic planning, Full P&L / Balance Sheet / Annual Budgeting responsibility, product packaging/pricing, contract manufacturing, eCommerce, internet marketing (PPC, SEO, email newsletters, and infomercials), and advertising with national network radio & print campaigns for retailers (Walgreen’s, Target, Wal-Mart, & Rite Aid)