Sector Experience
Retail
Financial Services
Energy
Technology
Consumer Goods
24
years
Years of Experience
7/19
Member Since
Experience
Ogilvy
Marketing
Strategy Director
I lead, inspire and excite agency and client teams across the IBM business with game-changing thinking that connects insight and imagination to ROI. I help drive competitive differentiation through bold and effective experiences that delight customers and deliver exceptional results. My work varies by client needs; I’ve developed end-to-end marketing plans, creative campaign strategies, content strategies, user experience optimization, and led workshop development and facilitation.
Independent Consultant
Marketing
Global Strategy Director
Spearheaded brand, marketing, and communications strategy for a variety of global clients:
- brand planning for Sims Metal Management
- evolved brand positioning, strategy, and creative execution to align with customer trends and behaviors for Chevron and Chase
- architected cultural movement platform to activate new consumer behaviors for for a national energy initiative commissioned by the Kingdom of Saudi Arabia
- brand planning for Sims Metal Management
- evolved brand positioning, strategy, and creative execution to align with customer trends and behaviors for Chevron and Chase
- architected cultural movement platform to activate new consumer behaviors for for a national energy initiative commissioned by the Kingdom of Saudi Arabia
LBi (now Digital LBi)
Marketing
Client Director
Led internal teams across multiple clients to grow agency revenue YoY:
- Partnered with Americans Elect to create a revolutionary digital solution to transform our antiquated national electoral system, resulting in 465K Facebook likes, 10K Twitter followers and multiple industry awards
- Led initiative to build awareness around Sony Xperia mobile phones via an influencer-led collaboration platform, resulting in 9% increase in brand preference, 1.7M+ views at a cost of $.017/view
- Partnered with Americans Elect to create a revolutionary digital solution to transform our antiquated national electoral system, resulting in 465K Facebook likes, 10K Twitter followers and multiple industry awards
- Led initiative to build awareness around Sony Xperia mobile phones via an influencer-led collaboration platform, resulting in 9% increase in brand preference, 1.7M+ views at a cost of $.017/view
JWT
Marketing
Global Account Director
Led cross-functional team on Microsoft's $15M global digital business to adapt their business strategy to volatile market conditions created by the 2008 financial crisis. Pioneered a 24/7 syndicated news network – the first of its kind for any brand – to successfully drive customer engagement through creation and distribution of relevant and meaningful content. As a result, we drove 10M+ engagements, an avg of 20k page views/blog post, and won top honors in major industry award shows.
Huge Inc
Marketing
Engagement Director
Led internal team to established digital marketing group and extend agency’s business offering with seamless strategic solutions.
Havas
Marketing
Account Director
Led global business initiatives for Charles Schwab, ExxonMobil, Intel, and New Balance to drive business results for our clients and revenue for the agency.