Sector Experience

Retail
Financial Services
Energy
Technology
Consumer Goods
24
years

Years of Experience

7/19

Member Since


Experience

 
Ogilvy Marketing
Strategy Director
01/2014 - Present
I lead, inspire and excite agency and client teams across the IBM business with game-changing thinking that connects insight and imagination to ROI. I help drive competitive differentiation through bold and effective experiences that delight customers and deliver exceptional results. My work varies by client needs; I’ve developed end-to-end marketing plans, creative campaign strategies, content strategies, user experience optimization, and led workshop development and facilitation.

Independent Consultant Marketing
Global Strategy Director
10/2012 - 12/2014
Spearheaded brand, marketing, and communications strategy for a variety of global clients:
- brand planning for Sims Metal Management
- evolved brand positioning, strategy, and creative execution to align with customer trends and behaviors for Chevron and Chase
- architected cultural movement platform to activate new consumer behaviors for for a national energy initiative commissioned by the Kingdom of Saudi Arabia

LBi (now Digital LBi) Marketing
Client Director
06/2010 - 09/2012
Led internal teams across multiple clients to grow agency revenue YoY:
- Partnered with Americans Elect to create a revolutionary digital solution to transform our antiquated national electoral system, resulting in 465K Facebook likes, 10K Twitter followers and multiple industry awards
- Led initiative to build awareness around Sony Xperia mobile phones via an influencer-led collaboration platform, resulting in 9% increase in brand preference, 1.7M+ views at a cost of $.017/view

JWT Marketing
Global Account Director
12/2008 - 06/2010
Led cross-functional team on Microsoft's $15M global digital business to adapt their business strategy to volatile market conditions created by the 2008 financial crisis. Pioneered a 24/7 syndicated news network – the first of its kind for any brand – to successfully drive customer engagement through creation and distribution of relevant and meaningful content. As a result, we drove 10M+ engagements, an avg of 20k page views/blog post, and won top honors in major industry award shows.

Huge Inc Marketing
Engagement Director
03/2008 - 12/2008
Led internal team to established digital marketing group and extend agency’s business offering with seamless strategic solutions.

Havas Marketing
Account Director
08/2000 - 03/2008
Led global business initiatives for Charles Schwab, ExxonMobil, Intel, and New Balance to drive business results for our clients and revenue for the agency.