Reporting directly to the CEO, innovate and develop new campaigns for this B2B technology company with apps for events, managing resources, driving team integration, working with a variety of vendors to manage overall marketing strategy, and develop marketing structure for the organization. Oversee resource allocation, create online content, and lead strategic implementation of corporate goals.

Launched the Tribute Portfolio brand, defining the vision for brand growth, driving integration of global marketing strategies, new marketing materials, and brand management. Developed and grew the brand, building partnerships and out-of-industry relationships. Educated hotels and owners on the Tribute Portfolio brand, creating effective toolkits for local teams.

Oversaw team of eight managers who developed marketing efforts and strategies for portfolio of hotels, developing methods
to improve demand generation, guest experiences, brand loyalty, and revenue capture. Served as the marketing liaison for executive team, delivering alignment of all marketing efforts and integrating best practices across several markets.

Drove corporate changes in the marketing efforts of this hotel group, providing strategic direction to a team of seven managers in creating new programs and eCommerce platforms. Outlined demand-generating opportunities and partnered with sales, operations, and revenue counterparts to enhance revenue. Developed and utilized project management tool to improve project tracking and the capabilities to share best practices across regions.