Liz Kressel is a strategy executive specializing in content and ecommerce. Liz founded Lizard Media with a focus on increasing profitability through maximizing brand awareness, building customer engagement and optimizing sales. Industry focus: retail, media, tech and consumer goods. Some recent clients include: Hella Cocktails, Jijamas, A&E TV Networks, Keurig, Meredith, LivePerson, CBS Watch!, Showtime, AMC Networks, Min & Mon.

As the Founder and CEO of Collectors Quest, a website that merged retail sales and fun, interactive content for the collectors’ community. The site sold everything from apparel to home decor to toys to beverages to sports related memorabilia. The site was an exclusive marketing partner with A+E Television Networks for their brands American Pickers and Pawn Stars, showcasing related collections and repeatedly selling out items from their shows.

Realized over $300M in total cost savings and prompted over $200M in investment advising digital media and traditional media on new business initiatives, mergers and operational streamlining.

Analyzed media stock performance for: Viacom, Pixar, Seagram, AOL, Time Warner and Disney and advised Banking Group on M&A targets as well as industry trends. Published weekly newsletter on industry happenings called the Media Money Manager.