Providing freelance insights support and marketing consulting on a project, hourly or retainer basis. Some examples of past engagements:
• Synthesized past learning into strategic insights to drive turnaround strategy for national fitness organization
• Completed marketing/insights function assessment & activation roadmap to drive growth for consumer hard goods firm
• Led virtual team on global packaging innovation review, identifying cross category platforms for major CPG snack division

Led high performing team of 8 research professionals, supporting 10 institutions / divisions with brand reputation tracking, prospect segmentation, price elasticity, student/alumni satisfaction/end of course studies, brand identity / positioning, advertising effectiveness, social media reporting, competitive intelligence, enrollment forecasting, drivers analysis, etc.
• In-housed student satisfaction (NPS), End of Course surveys using a syndicated do-it-yourself online collection system

Developing/executing insights plan to support new Innovation team. Includes trends identification/prioritization, consumer segmentation, new product ideation support, concept writing/testing, insight development/validation.
• Developed mega-trends framework for global multifunctional partners to drive new product development
• Led unprecedented company emotive platform development project and spearheaded validation work
• Led company’s first multi-country beauty segmentation

Identifying consumer insights to drive the business, developing research objectives and gaining alignment to proposed approaches, selecting/managing world class/cost effective suppliers.
• Led company’s first multi-country ethnography to identify insights to drive well-being strategy and implementation
• Led 10 country imagery/satisfaction study, reporting on balanced lifestyles progress and drivers of positive momentum
• Developed 109 country cultural interpretation study

Researching, recommending, implementing brand initiatives through multi-functional coordination on profitability improvement, formula/packaging, artwork, advertising copy, media, promotion plans. Brands: Bounce, Spic & Span

• Developed and managed product revitalization plan (formula, concept, package, size, price and advertising) to grow share +100%
• Led project to identify and validate new package artwork to deliver unparalleled brand shelf presence
• Managed $30MM promotion budget