Self-motivated and self-directed consultant for businesses, nonprofits and individuals; specialties include but not limited to: digital marketing, communications, branding, social media, events and community. Clients I have worked with include National Alliance on Mental Illness, Sheraton Princess Kaiulani, Hawaii Tourism Authority, Hyatt House, American Marketing Association, American Licorice Company and more.

• Executed digital components of top tier marketing campaigns including web page creation, social media, and email ensuring brand alignment and maximum effectiveness with campaign objectives
• Strategized, managed, and provided insights for over 15+ branded social media accounts through Sprinklr for organic and paid ad campaigns as well as the employee advocacy program
• Built and updated Deloitte.com web pages (14,000+) via Adobe Experience Manager and html
• Segmented target audience and edited html for emails via Oracle Eloqua
• Provided direction and recommendations for design, user experience, and promotion strategies to various stakeholders (150+) in the Green Dot Agency (in-house ad agency)
• Managed multiple projects via Workfront with clear and timely communication and follow through in a remote and agile team setting
• Trained 10+ new team members and improved processes within agency
• Advocated for team’s mental health and did presentations on work boundaries for well-being

• Managed and analyzed six branded pet pharmaceutical social media (organic and paid) accounts through product re- branding and seasonality via Sprinklr and Spreadfast / Khoros
-Launched a surprise and delight campaign and delivered happiness via customized care packages -Improved social care with timely (under one hour response time 100%) and personalized responses -Created and presented first protocol for crisis communications to upper management achieving buy-in -Garnered product reviews via social sweepstakes to obtain overall 4.5/5 stars
• Planned and budgeted $1M digital marketing ad spend (PPC (display, search, retargeting) Google, Amazon, YouTube, Social, Sponsored content, Influencer)
• Customized copy and images (Adobe Photoshop and Illustrator) for hundreds of animal health products plus did SEO and SEM (Moz) for corporate websites (Wordpress) and eCommerce websites such as Amazon and PetSmart to increase unit sales
• Educated consumers beyond product writing website article

• Developed, executed and led the social media strategy for 15+ clients (Industries: Tourism, Entertainment, Economic Development, Financial, Restaurant and Gaming) at ad agency
• Created, monitored and analyzed content and ads (social, retargeting (Adroll) and PPC) to exceed KPIs increasing sales year over year, proving ROI
• Managed client budgets ($100,000+) and conducted data reporting and analysis
• Planned blogs and email (Mailchimp) marketing
• Communicated cross-functionally with account executives, graphic and web designers, public relations and media team
• Stayed up-to-date on the latest trends and platforms and presented new opportunities to senior management and clients

• Managed, prioritized and organized high volumes of catastrophe crisis property storm claims throughout the United States from first contact with insured to conclusion
• Trained and collaborated in a team environment and delegated as needed
• Clearly communicated policy coverage based upon assembled information and investigation
• Reviewed, edited and approved estimates utilizing estimate software then issued settlement payments

• Investigated and settled first party auto, homeowners and commercial property damage and bodily injury claims through on-site inspections and in office
• Analyzed medical records and property damage to negotiate legal liability up to $1 million with claimants and attorneys
• Serviced, marketed and managed 24 counties of insureds, agents and claimants while providing award winning customer service
• Prioritized and organized over 200 claim files on a continual basis from first contact to conclusion
• Volunteered for catastrophe crisis duty to serve insureds out of state
• Achieved Associate in Management designation, Certificate of Supervisory Management and Associate in General Insurance designation