Sector Experience
Healthcare
Media & Entertainment
Telecom
Business Services
Technology
Languages
Spanish
22
years
Years of Experience
10/17
Member Since
Experience
Robledia
Corporate Strategy & Development
Consultant
Business development, digital marketing and implementation consultant. Projects:
Optimized alliance management process to support multimillion-dollar healthcare development partnerships.
Business Intelligence (BI) assessment for Discovery Communications. Established KPI / social listening reporting to support website properties and social media accounts.
Interim CMO for online Hispanic personal finance portal. Assessed social media strategy, content strategy and product features.
Optimized alliance management process to support multimillion-dollar healthcare development partnerships.
Business Intelligence (BI) assessment for Discovery Communications. Established KPI / social listening reporting to support website properties and social media accounts.
Interim CMO for online Hispanic personal finance portal. Assessed social media strategy, content strategy and product features.
Univision
Marketing
VP of Digital Marketing
Established Digital Marketing division supporting: News, Sports & Entertainment.
Oversaw creative and media buys across social, search, native ads, email & push.
o Drove 15%-20% higher Facebook CTRs using look-alike audiences.
o Established programmatic buying and new audience extension sales opportunities.
o Revamped existing email marketing strategy to grow open rates and CTR by double digits.
World Cup 2014 digital ad rated one of the top five World Cup commercials by AOL.
Oversaw creative and media buys across social, search, native ads, email & push.
o Drove 15%-20% higher Facebook CTRs using look-alike audiences.
o Established programmatic buying and new audience extension sales opportunities.
o Revamped existing email marketing strategy to grow open rates and CTR by double digits.
World Cup 2014 digital ad rated one of the top five World Cup commercials by AOL.
Univision
Corporate Strategy & Development
Project Leader Office of the CEO
Assessed go to market options for digital direct-to-consumer (OTT) offering.
Optimized utilization of internal promo inventory valued at $500M across TV, radio and digital.
Optimized utilization of internal promo inventory valued at $500M across TV, radio and digital.
Showtime Networks
Corporate Strategy & Development
Sr Director to Business & Product Development
TV Everywhere (TVE) launch of Showtime Anytime product:
o Assessed platform development strategy and product features.
o Oversaw Business Intelligence (BI) implementation to track first party consumer data / insights.
o Led deployment of registration process and mobile devices push notifications.
o Facilitated partners' metadata and marketing preparations.
Managed branded Showtime offering on the two largest U.S. airlines’ in-flight entertainment systems Delta and United Airlines.
o Assessed platform development strategy and product features.
o Oversaw Business Intelligence (BI) implementation to track first party consumer data / insights.
o Led deployment of registration process and mobile devices push notifications.
o Facilitated partners' metadata and marketing preparations.
Managed branded Showtime offering on the two largest U.S. airlines’ in-flight entertainment systems Delta and United Airlines.
McGraw Hill Companies
Corporate Strategy & Development
Global Strategy Manager
Oversaw new business and partnerships for McGraw-Hill’s Education and Media divisions.
Starwood Hotels
Operations
Distribution Strategy Project Manager
Implemented automation of wholesale provider reservation system. Managed global cross-functional team, defined business requirements, KPIs and project timeline.
Oliver Wyman (formerly Mercer Management Consulting)
Management Consulting
Consultant
Management consultant for emerging technologies.