Functional Skills
Project Management
Market Research
Financial Modeling
Valuation
Go-to-market Strategy
Voice of the Customer
Growth Strategy
Product Launch
Portfolio Optimization
Marketing Strategy
Software Skills
Microsoft Excel
Microsoft Office
Microsoft PowerPoint
Microsoft Project
Microsoft Visio
Microsoft Word
Sharepoint
Smartsheet
Tableau
Veeva Vault
Certifications
CSPOCertified Scrum Product Owner
PMPProject Management Professional
Sector Experience
Healthcare
Business Services
Life Sciences & Pharma
Languages
English
French
Greek
13
minutes
Avg Response Time
1
jobs
Jobs Completed
464
hours
Total Hours Logged
27
years
Years of Experience
Fortune 500
Top Consulting Firms
Experience
Biologue Marketing LLC
Marketing
Founder & Owner
Strategic Marketing Consultant
Expert marketing, strategy & business development consulting to medical device, pharmaceutical & healthcare clients.
NOTEWORTHY PROJECT CONTRACTS
• Abbott Molecular・Global Marketing, Oncology (Multiple Myeloma, Acute Myeloid Leukemia, Non-Small Cell Lung Cancer)
• AstraZeneca ・Global Marketing Oncology (ENHERTU, Metastatic Breast Cancer, Targeted Immunotherapy)
• Abbott Molecular ・Competitive Intelligence, Infectious Disease.
• BAXTER International・Portfolio Optimization for three therapies, globally.
Expert marketing, strategy & business development consulting to medical device, pharmaceutical & healthcare clients.
NOTEWORTHY PROJECT CONTRACTS
• Abbott Molecular・Global Marketing, Oncology (Multiple Myeloma, Acute Myeloid Leukemia, Non-Small Cell Lung Cancer)
• AstraZeneca ・Global Marketing Oncology (ENHERTU, Metastatic Breast Cancer, Targeted Immunotherapy)
• Abbott Molecular ・Competitive Intelligence, Infectious Disease.
• BAXTER International・Portfolio Optimization for three therapies, globally.
Abbott Laboratories
Marketing
Global Marketing Lead, Oncology ・Contract
ABBOTT MOLECULAR (ONCOLOGY)
Ran the oncology business to build the oncology portfolio via two Companion Diagnostics (CDx/IVD) Product Launches for Multiple Myeloma (AbbVie, Venclexta), Acute Myeloid Leukemia (Forma Therapeutics, REZLIDHIA) therapies and accessories. Led global marketing in product development of two new CDx for Non-Small Cell Lung Cancer (Merck, Astra Zeneca). Accountable for Marketing Plans, Go-To market strategy and congress planning. Partnered with Medical Affairs, R&D, Sales Training and agencies to develop content and promotional assets such as digital, sell sheets, product binders, customer presentations, white papers, disease state training, objection handlers through MRL approvals. Led affiliates for operationalization post launch, collaborated with Government Affairs for reimbursement, managed A&P budget.
Ran the oncology business to build the oncology portfolio via two Companion Diagnostics (CDx/IVD) Product Launches for Multiple Myeloma (AbbVie, Venclexta), Acute Myeloid Leukemia (Forma Therapeutics, REZLIDHIA) therapies and accessories. Led global marketing in product development of two new CDx for Non-Small Cell Lung Cancer (Merck, Astra Zeneca). Accountable for Marketing Plans, Go-To market strategy and congress planning. Partnered with Medical Affairs, R&D, Sales Training and agencies to develop content and promotional assets such as digital, sell sheets, product binders, customer presentations, white papers, disease state training, objection handlers through MRL approvals. Led affiliates for operationalization post launch, collaborated with Government Affairs for reimbursement, managed A&P budget.
AstraZeneca
Marketing
Associate Marketing Director, Global Marketing Oncology (ENHERTU) ・Contract
Supported global strategy alignment across markets, engaged affiliate teams to ensure smooth launch readiness for new market entry of metastatic breast and gastric cancer targeted immunotherapy (ENHERTU). Collaborated with Data Analytics and Insights on market research needs and insight synthesis to substantiate Go-To Market strategy, KPI and marketing tactics development to drive awareness. Improved Brand Strategic Planning process, led internal brand communications and agencies to develop content and marketing assets, congress planning, Advisory Boards & White Papers through MLR approval and within budget.
CVS Health
Corporate Strategy & Development
Director of Strategy & Innovation, Pharmaceutical Trade (Caremark PBM)
Developed growth strategy & framework to enable a $400MM business build its offering portfolio by commercially evaluating and prioritizing Digital Health & Direct to Patient opportunities that decrease medical cost & improve health outcomes. Developed recommendations to executives via robust business cases (valuations), insight on competitive environment, market trends & patient preferences. Managed strategic partners.
• Launched a personalized product for diabetes patients with Novo Nordisk (~$1M deal).
• Enabled ~$24M revenue by launching BinaxNOW COVID-19 home test kit in HealthHubs.
• Launched a personalized product for diabetes patients with Novo Nordisk (~$1M deal).
• Enabled ~$24M revenue by launching BinaxNOW COVID-19 home test kit in HealthHubs.
Abbott Laboratories
Marketing
Strategic Marketing Consultant ・ Contract
ABBOTT MOLECULAR (INFECTIOUS DISEASE)
Delivered market intelligence to inform executive decision making across the infectious disease brand portfolio. Tracked the competitive environment, emerging industry trends, P&L performance & market share using market research, news feeds & commercial data sets.
Delivered market intelligence to inform executive decision making across the infectious disease brand portfolio. Tracked the competitive environment, emerging industry trends, P&L performance & market share using market research, news feeds & commercial data sets.
Baxter International
Corporate Strategy & Development
Strategic Marketing Consultant ・ Contract
PRODUCT PORTFOLIO OPTIMIZATION/SIMPLIFICATION
Improved gross profit margin by ~$50M via targeted SKU pruning, sales trend analysis and robust business cases post clinical, commercial, supply chain & manufacturing evaluation of Renal, Medication Delivery & Clinical Nutrition portfolios.
Improved gross profit margin by ~$50M via targeted SKU pruning, sales trend analysis and robust business cases post clinical, commercial, supply chain & manufacturing evaluation of Renal, Medication Delivery & Clinical Nutrition portfolios.
Fresenius
Corporate Strategy & Development
Senior Manager, Business Development & Strategy
Reported to the President of a $300M+ business; managed department, budget & talent. Tailored growth strategy & strategic planning (LPR) to align with the needs of supported business units. Impacted growth via product marketing, contract negotiation and opportunity appraisals valued $20M to $1B+; prevented “bad” deals saving ~$500M. Made recommendations to executives, managed partnerships. Developed sophisticated business cases, identified adjacencies & innovation opportunities for growth.
AbbVie
Marketing
COMMERCIAL PROGRAM MANAGEMENT OFFICE Project Manager/Sr. BSA
DIGITAL MARKETING · PATIENT LOYALTY (IMMUNOLOGY, RENAL)
Chosen to lead patient loyalty re-shaping programs across the patient journey for 16 brands. Added memorable touchpoints on digital ecosystem (patient/HCP websites, social, digital apps) to enhance patient experience and achieve 15% operational savings. Directed cross-functional team, managed budget & accruals, stakeholders, agency and vendor partnerships. Resolved conflicts negotiating “win-win”.
Chosen to lead patient loyalty re-shaping programs across the patient journey for 16 brands. Added memorable touchpoints on digital ecosystem (patient/HCP websites, social, digital apps) to enhance patient experience and achieve 15% operational savings. Directed cross-functional team, managed budget & accruals, stakeholders, agency and vendor partnerships. Resolved conflicts negotiating “win-win”.
Abbott Laboratories
Marketing
COMMERCIAL PROJECT MANAGEMENT OFFICE Project Manager/Sr. BSA
PHARMACEUTICAL PRODUCTS DIVISION (ONCOLOGY, VIROLOGY)
Product marketing and project management rotations across a broad pharma portfolio.
PRODUCT MARKETING · VIROLOGY (HIV Kaletra)
PRODUCT LAUNCHES · ONCOLOGY (LUPRON, Prostate Cancer)
MARKETING & SALES OPERATIONS - SALES FORCE EFFECTIVENESS
EMAIL CAMPAIGNS AND HCP SEGMENTATION
Product marketing and project management rotations across a broad pharma portfolio.
PRODUCT MARKETING · VIROLOGY (HIV Kaletra)
PRODUCT LAUNCHES · ONCOLOGY (LUPRON, Prostate Cancer)
MARKETING & SALES OPERATIONS - SALES FORCE EFFECTIVENESS
EMAIL CAMPAIGNS AND HCP SEGMENTATION
Capgemini
Management Consulting
Sr. Management Consultant – Commercial Operations Process Transformation
Supported strategy via analysis & execution of business transformations turning inefficiencies into EBITDA gain drivers (12%). Analyzed efficiency of client operating models via proprietary methodology and industry benchmarks, identified gaps relative to competitors, recommended improvements & financial justification for process transformation.