Functional Skills

Digital Marketing / Advertising
Content Marketing
Digital Experience Design
Brand Strategy
Marketing Strategy

Software Skills

Microsoft Excel
Microsoft Word
Microsoft PowerPoint
Google Analytics
Google Search Console
Google Sheets

Certifications

Bing Ads Accredited Professional
Google Ads Certification

Sector Experience

Retail
Media & Entertainment
Financial Services
Technology
Consumer Goods
1
hour

Avg Response Time

2
jobs

Jobs Completed

71
hours

Total Hours Logged

27
years

Years of Experience


Experience

 
RedView Digital Marketing
Principal
01/2015 - Present
RedView Digital leverages unparalleled digital expertise to provide a range of services. From end-to-end strategic consulting to site functionality and redesign to marketing support and execution. RedView helps established web businesses to grow and businesses without an online presence to embrace the power of digital. Specialties include: Website Design, Email Marketing, Pay-per-click, SEO, Mobile, Analytics, Social Media, and Usability/Functionality

J. Jill Marketing
Sr. Director, e-Commerce
01/2010 - 12/2014
Responsible for all e-commerce activity for $500 million women’s apparel retailer, including P and L ownership. Doubled online revenue and increased traffic by 75% in 4 years. Re-structured cross-departmental roles and responsibilities in order to ensure that the e-commerce business was properly supported. Marketing programs included: email, paid search, natural search, retargeting, affiliate, display ads, social media, etc. Also responsible for all analytics and usability.

48hourprint.com Marketing
VP, Marketing & Sales
01/2006 - 12/2009
Responsible for all marketing, sales, customer service, business development and web content and design, for $20 million online retailer of printing products. Doubled online revenue using extensive print advertising campaign, search engine marketing, email, affiliate programs, trade shows, etc. Started affinity program, completely re-branded the company including new logo, tagline, and print advertising. Launched new web platform and website. Evaluated outside funding/purchase opportunities.

Redcats USA Marketing
Director of Marketing, eCommerce
07/2001 - 12/2005
Responsible for the creation of the online marketing department at Redcats, a $1.7 billion specialty-catalog retailer with 10 titles in the United States, part of Pinault-Printemps-Redoute. Managed 10 sites during period of growth from $100 million to $475 million in e-commerce revenue. 25th largest e-commerce business in the US (2nd largest apparel).

Colgate Palmolive Marketing
Associate Product Manager
01/1996 - 01/2000
Part of training program at one of world's most prominent consumer packaged goods companies. Worked on several prominent brands with focus on advertising, packaging, inventory, and pricing