17
years

Years of Experience

6/18

Member Since


Experience

 
Market Research Freelance Consulting Other
Freelance Consultant
02/2018 - Present
Provide experienced assistance with strategic, high-level, market research tasks for both vendor- and client-side research teams. Develop questionnaires and qual discussion guides, run data analyses, generate actionable key findings, create client-appropriate deliverables, polish reports to be more executive-friendly, and help with business-to-business sales materials.

Paramount Pictures Other
Director, International Market Research
07/2014 - 02/2018
Provide market-contextual analysis on upcoming theatrical films in each top international territory. Share brand, tracking, and creative testing assessments with marketing heads and suggest campaign approaches and improvements. Recommend research strategy for upcoming titles while adhering to budgetary restrictions. Synthesize key findings for each title into a set of marketing ‘rules’ to be used in presentation to executives and filmmakers.

Hulu Other
Consumer Insights Research Manager
01/2013 - 07/2014
Interface with marketing, content, and product teams to evaluate and meet research needs. Recommend specific approaches to solve relevant business objectives. Issue RFPs, manage research vendors, and shepherd all stages of the research process to ensure relevance and quality. For smaller projects, run all aspects—from questionnaire design to report generation—internally. Evangelize key findings throughout organization through presentations and discussions.

Vital Findings Other
Manager: Research & Design
01/2010 - 06/2012
Lead teams of analysts in designing and conducting consumer research projects. Engage in team brainstorming sessions to distill information and produce creative, meaningful insights. Dive deep into both quantitative and qualitative data to extract client-focused, relevant conclusions. Manage and support both client and vendor relationships. Create and maintain timelines and budgets for each project. Clients include Warner Bros., Sony Pictures, Summit Entertainment, LG, Logitech, and others.

Interpret Other
Senior Research Analyst
01/2007 - 01/2010
Manage and carry out online market research studies on diverse topics in the home entertainment and digital media arena. Evaluate quantitative data to produce insightful and actionable analysis. Help develop proposals to introduce the company’s high quality work to new clients. Monitor project budgets to ensure cost effectiveness. Clients include Warner Bros., Sony Pictures, Summit Entertainment, Fox Theatrical, LG, Yahoo, and others.