6
years
Years of Experience
6/16
Member Since
Experience
RG Barry Brands
Marketing
Director of Marketing
Brought marketing strategy and direction to organization by leading marketing team in creating brand-specific marketing plans and executing insight-led activations for Dearfoams, Baggallini, and Foot Petals brands.
• Defined strategic brand initiatives, refined brand positioning, and led marketing team to develop segmentation strategies and seasonal go-to market strategies, fueling growth and propelling brands forward.
• Defined strategic brand initiatives, refined brand positioning, and led marketing team to develop segmentation strategies and seasonal go-to market strategies, fueling growth and propelling brands forward.
The Scotts Miracle-Gro Company
Marketing
Marketing Strategy Lead
Led development and creation of portfolio of brands targeting untapped gardening consumers and niche segments, leveraging consumer passions to activate interests in gardening.
• Re-invented Whitney Farms brand to re-launch with new positioning and design, as well as facilitated clear and consistent conversation with retailers and consumers, ensuring brand needs were met.
• Managed brand repositioning, allowing entry into hydroponic market; fastest growing segment.
• Re-invented Whitney Farms brand to re-launch with new positioning and design, as well as facilitated clear and consistent conversation with retailers and consumers, ensuring brand needs were met.
• Managed brand repositioning, allowing entry into hydroponic market; fastest growing segment.
The Scotts Miracle-Gro Company
Marketing
Brand Manager, Natural & Organic
Developed and executed strategic plans for natural and organic brands, including Miracle-Gro Organic Choice, Ortho Elementals, Whitney Farms, Smith & Hawken, and Scotts Naturals to build company’s presence in category highlighted as top corporate priority.
• Led development, execution, and commercialization of new natural and organic brand designed for millennial consumers, breaking away from traditional category mold, increasing sales within unique category 15%.
• Led development, execution, and commercialization of new natural and organic brand designed for millennial consumers, breaking away from traditional category mold, increasing sales within unique category 15%.
The Scotts Miracle-Gro Company
Marketing
Global Innovation Manager
Managed innovation strategy and pipeline development to match strategic ambitions and accelerate growth. Charged with insights generation, new product development, product strategy development, and project management.
• Utilized consumer insight to inspire cross-functional team in development of key strategic project, driving heritage brand into new category, growing consumer base and solving unmet need.
• Utilized consumer insight to inspire cross-functional team in development of key strategic project, driving heritage brand into new category, growing consumer base and solving unmet need.
Mondelez
Marketing
Brand Manager, Trident
Developed and executed brand strategies for Trident gum by setting strategic direction and executing with excellence across existing and new sub-brands, as well as robustly tackling growth platforms for business.
• Designed $40MM advertising and marketing campaign for launch of Trident Vitality, largest 2011 initiative for Kraft North America
• Led Hispanic marketing initiative through strategic media activation, strong retailer co-marketing efforts, and targeted events
• Designed $40MM advertising and marketing campaign for launch of Trident Vitality, largest 2011 initiative for Kraft North America
• Led Hispanic marketing initiative through strategic media activation, strong retailer co-marketing efforts, and targeted events