Functional Skills

Benchmarking
Content Marketing
Digital Marketing / Advertising
Forecasting / Projections
Project Management
Proposal Writing
Content Strategy
Business Communication
Crisis Management

Software Skills

Salesforce
Adobe Marketing Cloud
Google Sheets
Google Analytics
Google Search Console

Sector Experience

Healthcare
Retail
Aerospace & Defense
Consumer Goods
Automotive
41
minutes

Avg Response Time

3
jobs

Jobs Completed

9
years

Years of Experience

3/21

Member Since


Big 4 Accounting
Top Consulting Firms

Experience

 
Ernst & Young (EY) Management Consulting
Sr. Digital Strategy Consultant
06/2022 - Present
Drive strategic decisions based on business objectives and strategy KPIs.

Provide leadership to a cross-functional team of consultants, designers, engineers, copywriters, content strategists and other stakeholders.

Examples of deliverables produced: customer personas, journey maps, technology enablement strategies, design thinking workshops, voice of the customer analysis, vendor assessments, and roadmaps.

Participate in and guide internal meetings, discussing client objectives and project plans.

Design and facilitate workshops with client stakeholders on target outcomes and action plans.

Work to create value props with marketing teams for digital product launches.

Provide input and feedback on copywriting, content and digital media tactics for digital product launches and marketing effort (B2B & B2C).

Coordinate pre-launch activities with client stakeholders and internal EY personnel.

Responsible for project management activities during specific projects.

Freelance Marketing
Independent Marketing Consultant
10/2020 - 06/2022
Provided an external opinion on internal challenges for brands.

Helped brands restructure marketing plans and optimizing the process efficiency.

Advised top stakeholders on the marketing strategy.

Provided roadmaps to improve the marketing performance and ROI across SEO, OTT, Paid Media, Content, Influencer Marketing, and Traditional Media.

Ran advanced marketing analysis and set up automated reporting and marketing dashboards.

Helped brands identify and understand the needs of online retailing by developing e-commerce strategies.

Provided companies with user journeys to better outfit their online retail experiences.

Coordinated content development strategies across photography, video, animation, etc.

Deloitte Marketing
Marketing Consultant
05/2021 - 05/2022
Worked as an Account Manager within Deloitte’s internal agency.

Served as the primary agency point of contact for all stakeholders.

Worked with Project Managers on campaign goals, timing, and budgets, giving them the needed information while providing actionable strategic thinking and proactive counsel.

Contributed to resourcing planning and SOWs for various lines of business.

Led team members through the entire marketing process from ideation to implementation and optimization.

Played the role as a Project Manager on a few projects, utilizing agile methodology principles and tactics.

Led several copywriting efforts for various Deloitte properties - website, webinars, internal training videos, and podcasts (B2B & B2C).

Provided marketing and content expertise on UX and business strategy decisions for over 3 portfolios of business (GPS, Leadership, Audit & Advisory).

Developed marketing roadmaps for Automotive & Telecom clients.

Wunderman Thompson Marketing
Account Director
07/2019 - 10/2020
Acted as main contact between agency and senior level clients.
Worked directly with clients to determine campaign objectives in order to best evaluate needs across SEO, Analytics, Content Strategy, Social, Digital, & Traditional Media activations.

Increased client’s web traffic by 67% from previous year. Social engagements saw an increase of 41% from previous year.

Saatchi & Saatchi Marketing
Account Executive - Content & Platform
01/2019 - 05/2020
Main liaison between Toyota Motors North America and Saatchi & Saatchi.

Was responsible for the content strategy of digital assets for 5 vehicles. Led team that developed 5 vehicle launch strategies alongside clients and agency teams.

VMLY&R Marketing
Account Executive & Content Manager
08/2016 - 01/2019
Liaison between the client and agencies (6) of The Navy Partnership.

Helped launch a new brand campaign for America’s Navy (2018).

Oversaw Social, Digital, & Traditional Media activations, campaigns, and executions. Worked to lower cost per lead by 33% during time with the Digital team.

Kelly Scott Madison Marketing
Associate Strategist, Digital
08/2015 - 06/2016
Applied & analyzed opportunities for optimizations across SEO, Display, Video, & Facebook to surpass performance goals. Increased web traffic to clients’ website by an average of 62% over the course of 12 months. Successfully reduced clients’ cost per lead by an average of 32%.

Support team in set up, management and reporting of digital media campaigns.

Management of digital media creative assets between agencies, publishers and technology providers for display campaigns.