Sector Experience
Technology
Consumer Goods
Languages
English
Mandarin
1
hour
Avg Response Time
8
years
Years of Experience
7/17
Member Since
Fortune 500
Experience
Liu Consulting
Marketing
Conversion Rate Optimization
We help e-commerce businesses with $50K+ monthly revenue to increase conversion rate without spending more on paid ads.
We blend data accurately from multiple platforms to provide a high-level understanding of campaigns’ ROI from automated dashboards.
Upon a deeper dive of data stories, clients will be provided a roadmap of user hypotheses and A/B tests across 30-120 days to improve the conversion funnel and drive revenue with more return customers.
We blend data accurately from multiple platforms to provide a high-level understanding of campaigns’ ROI from automated dashboards.
Upon a deeper dive of data stories, clients will be provided a roadmap of user hypotheses and A/B tests across 30-120 days to improve the conversion funnel and drive revenue with more return customers.
Wayfair
Marketing
Senior Analyst
Lead web analytics support for B2B and loyalty programs. Provide product, marketing and sales operation team key learnings of customer onsite behavior and actionable plans to optimize product development.
? Developed robust dashboards with automation, using SQL and Tableau to integrate data from multiple sources.
? Conducted intensive A/B test analysis to validate high impact drivers, resulting in increase in B2B program funnel enrollment (20% YoY) and activation (6.7% YoY) in Q1 2017.
? Developed robust dashboards with automation, using SQL and Tableau to integrate data from multiple sources.
? Conducted intensive A/B test analysis to validate high impact drivers, resulting in increase in B2B program funnel enrollment (20% YoY) and activation (6.7% YoY) in Q1 2017.
Harvard SEED
Marketing
Director of Marketing & Analytics
Led the development of multi-channel marketing and branding strategy for a social innovation startup.
- Initiated adoption of marketing and analytics tools (Google Analytics, Facebook Display Ads, MailChimp, Hootsuite, Wechat, etc.) to optimize campaign targeting efficiency. Within the five-month campaign period, increased product application sales by 30% YoY.
- Initiated adoption of marketing and analytics tools (Google Analytics, Facebook Display Ads, MailChimp, Hootsuite, Wechat, etc.) to optimize campaign targeting efficiency. Within the five-month campaign period, increased product application sales by 30% YoY.
CVS Health
Marketing
Consultant
Lead of two customer acquisition programs of prescription insurance product. Worked with marketing, operation and finance team to provide customer behavior insights.
? Used SAS and SQL to build and tune Logistics Regression model to optimize campaign targeting efficiency. Saved 40% of program marketing budget after model adoption in September 2014.?
? Optimized targeting led to a 20% incremental lift in campaign conversion rate in Q4 2014.
? Used SAS and SQL to build and tune Logistics Regression model to optimize campaign targeting efficiency. Saved 40% of program marketing budget after model adoption in September 2014.?
? Optimized targeting led to a 20% incremental lift in campaign conversion rate in Q4 2014.
Harte Hanks
Marketing
Marketing Analyst
Used SAS, SQL and Tableau to conduct campaign operation and performance reporting for various clients in consumer retail industry.
? Improved customer segmentation model with findings from iterative campaign reporting, which decreased targeting budget by 30% and led to a 3.4% increase of campaign conversion revenue after new model adoption.
? Initiated cluster analysis to guide clients to understand top customer traits, which resulted in a new digital marketing initiative.
? Improved customer segmentation model with findings from iterative campaign reporting, which decreased targeting budget by 30% and led to a 3.4% increase of campaign conversion revenue after new model adoption.
? Initiated cluster analysis to guide clients to understand top customer traits, which resulted in a new digital marketing initiative.