Sector Experience

Technology
Consumer Goods

Languages

English
Mandarin
1
hour

Avg Response Time

8
years

Years of Experience

7/17

Member Since


Fortune 500

Experience

 
Liu Consulting Marketing
Conversion Rate Optimization
11/2019 - Present
We help e-commerce businesses with $50K+ monthly revenue to increase conversion rate without spending more on paid ads.

We blend data accurately from multiple platforms to provide a high-level understanding of campaigns’ ROI from automated dashboards.

Upon a deeper dive of data stories, clients will be provided a roadmap of user hypotheses and A/B tests across 30-120 days to improve the conversion funnel and drive revenue with more return customers.

Wayfair Marketing
Senior Analyst
01/2016 - 06/2017
Lead web analytics support for B2B and loyalty programs. Provide product, marketing and sales operation team key learnings of customer onsite behavior and actionable plans to optimize product development.
? Developed robust dashboards with automation, using SQL and Tableau to integrate data from multiple sources.
? Conducted intensive A/B test analysis to validate high impact drivers, resulting in increase in B2B program funnel enrollment (20% YoY) and activation (6.7% YoY) in Q1 2017.

Harvard SEED Marketing
Director of Marketing & Analytics
10/2013 - 02/2015
Led the development of multi-channel marketing and branding strategy for a social innovation startup.

- Initiated adoption of marketing and analytics tools (Google Analytics, Facebook Display Ads, MailChimp, Hootsuite, Wechat, etc.) to optimize campaign targeting efficiency. Within the five-month campaign period, increased product application sales by 30% YoY.

CVS Health Marketing
Consultant
07/2014 - 01/2015
Lead of two customer acquisition programs of prescription insurance product. Worked with marketing, operation and finance team to provide customer behavior insights.
? Used SAS and SQL to build and tune Logistics Regression model to optimize campaign targeting efficiency. Saved 40% of program marketing budget after model adoption in September 2014.?
? Optimized targeting led to a 20% incremental lift in campaign conversion rate in Q4 2014.

Harte Hanks Marketing
Marketing Analyst
03/2013 - 07/2014
Used SAS, SQL and Tableau to conduct campaign operation and performance reporting for various clients in consumer retail industry.
? Improved customer segmentation model with findings from iterative campaign reporting, which decreased targeting budget by 30% and led to a 3.4% increase of campaign conversion revenue after new model adoption.
? Initiated cluster analysis to guide clients to understand top customer traits, which resulted in a new digital marketing initiative.