Independent consultant with extensive experience in the consumer packaged goods industry applying critical thinking skills to the analysis of data to create tangible sales, category management, retailer, shopper marketing, and brand strategies that drive sales growth for all stakeholders. Logical and intuitive problem solver who thrives in an entrepreneurial environment.

Hired by fastest growing Pet Food brand in the U.S. to build the Category Management function from the ground up, including structure creation, hiring the team, creating department processes and fundamentals, and introducing the power of fusing sales and shopper data to develop strategies that drive category and brand growth while forging mutually beneficial relationships with retailers.