- Devise, manage, and execute large-scale marketing strategies and initiatives for clients
- Develop and lead projects, campaigns, product launches, and rebrands
- Devise—and deliver on—content, SEO, email, and social strategies
- Drove record revenue and traffic for Hemplete, JAXJOX, and Re/MAX Elite in 2019

- Content team lead responsible for devising, presenting, and executing content strategies for 25+ brands
- Mapped out consumer decision journeys and created multi-touch experiences to drive awareness, engagement, purchase, and advocacy
- Managed interns/specialists, directed all content production, and sold millions in new business
- Helped drive record online revenue for Rock ‘n’ Roll Marathon (2016), WORX (2016), SoClean (2017), and American Standard (2018)

- Led content for 2015 rebrand and helped MQ to its first profitable year since 2004
- Proposed new app functionality and helped design and test user flows
- Formulated campaigns and drafted copy across a range of platforms
- Wrote scripts, produced app content, and managed contributors

- Strategized and managed content and social deliverables
- Served as copy lead on numerous brands, spearheading digital,
traditional, word-of-mouth, and video marketing projects
- Orchestrated experiential initiatives and influencer events

- Crafted and edited local hospitality sites and international brand sites for the Hyatt, Hilton, and more
- Composed blog articles, Facebook pages, press releases, mobile sites, modules, and videos
- Wrote optimized brand content, B2B content, and non-branded materials for different audiences

- Managed social and corporate communications for the #1 Microsoft Dynamics AX reseller
- Served as interim Marketing Manager in Director's absence (03/14-06/14)
- Developed content strategies to generate new leads
- Worked with Microsoft to develop new marketing initiatives
- Composed emails, web content, blog articles, and other digital content
- Wrote collateral materials, product guides, magazine ad pieces, and more

- Developed content to drive traffic to TV and newspaper sites
- Served as Social Media Manager for corporate and App pages
- Wrote internal communications for HR and company leaders
- Worked with digital broadcast team to devise content strategies
- Crafted content for banners, emails, apps, and other touchpoints

- Wrote Emails, Banner Ads, Mobile/SMS Ads, Text Ads, and an array of articles/blog posts
- Developed content and SEO strategies to drive record-setting conversion for the Check 'n Go business
- Manage blogs centered on products, financial literacy, banking innovations, and industry trends
- Created press releases and promotional voice broadcasts
- Collaborated with e-Commerce team to help enhance functionality, push new innovations, and effectively communicate with customers

- Developed campaigns by conceptualizing, writing, and implementing advertising communications for the P&G Brands team
- Teamed up with clients, account team, designers, experience planners, research analysts, motion specialists and developers to deliver--and manage--creative work across many touchpoints
- Worked on numerous billion-dollar brands, including Bounty, Folgers, and Pringles
- Lead writer on the company website and contributor on successful new business presentations

- Worked on B2B projects as a temporary copywriter for Home Depot Supply
- Projects included print ads, brochures, direct mail projects, tradeshow applications, product manuals, tabloids, letters, consumer catalogs, and product guides
- Created promotional pieces to inform the target of all products and services